Dominate the map pack. Get found first.
Your Google Business Profile is the first thing potential customers see. For businesses in Lafayette and across Acadiana, we optimize every detail so you show up, stand out, and convert searchers into buyers.
Your #1 local search touchpoint, fully optimized.
Google Business Profile is the single most important factor in local pack rankings. 84% of GBP views come from discovery searches — people who don't know your business yet but are searching for what you offer. If your profile isn't fully optimized, you're invisible to the customers who matter most.
We go far beyond filling in basic info. Our team optimizes every field, attribute, and signal that Google uses to determine who lands in the coveted 3-pack. From strategic category selection and keyword-rich descriptions to photo optimization and weekly Google Posts, we treat your profile like the high-converting landing page it should be.
Every action we take is tied to measurable outcomes: more profile views, more direction requests, more phone calls, more revenue. For businesses throughout the Lafayette and Acadiana market, a fully optimized GBP is the difference between getting found and getting ignored.
Quick Facts
- Full profile setup & verification
- Category & attribute optimization
- Weekly Google Posts & updates
- Review management & response
- Photo & video strategy
- Monthly insights & reporting
Everything you need to own the local pack.
Profile Setup & Verification
Complete GBP creation or claiming, verification management, and initial buildout of every field Google offers — business description, hours, service areas, products, and more.
Category & Attribute Optimization
Strategic primary and secondary category selection based on competitive analysis. We optimize every available attribute — amenities, accessibility, payments, highlights — to maximize relevance signals.
Photo & Video Strategy
Geo-tagged, keyword-optimized photos of your business, team, products, and services. We maintain a regular upload cadence to signal freshness and increase engagement.
Google Posts & Updates
Weekly Google Posts featuring offers, events, updates, and service highlights. Each post is keyword-optimized with strong CTAs to drive engagement directly from search results.
Q&A Management
Proactive seeding and management of the Q&A section on your profile. We answer common questions with keyword-rich responses before competitors or random users do.
Insights & Reporting
Monthly reports tracking profile views, search queries, photo views, direction requests, phone calls, and website clicks — with clear action items for continuous improvement.
How we get your profile to the top.
Audit
We perform a thorough audit of your existing GBP (or lack thereof), competitor profiles, keyword opportunities, and current local pack rankings to build a data-driven game plan.
Optimize
Every field gets attention — categories, attributes, descriptions, photos, services, products, and hours. We align your profile with the exact signals Google rewards for local pack placement.
Activate
Launch weekly Google Posts, seed the Q&A section, initiate review generation campaigns, and begin a consistent photo upload cadence to drive engagement.
Monitor
Track profile performance weekly, respond to reviews, adjust strategy based on insights data, and continuously outpace competitors in your local market.
The numbers speak for themselves.
Our clients see an average 3x increase in map pack impressions within the first 90 days of GBP optimization.
Average increase in total GBP profile views (search + maps) across our client portfolio within six months.
Optimized profiles consistently generate five times more direct phone calls compared to unmanaged listings.
Common questions about GBP optimization.
What exactly is a Google Business Profile?
Google Business Profile (formerly Google My Business) is the free listing that appears when someone searches for your business or your services on Google Search and Maps. It includes your business name, address, hours, photos, reviews, and more. It's the most visible real estate in local search results.
How soon will I see results from GBP optimization?
Most clients see noticeable improvements in profile views and engagement within 30 days. Map pack ranking improvements typically take 60-90 days depending on your market competition. Consistent optimization over 6 months delivers the strongest long-term results.
How is GBP optimization different from general SEO?
General SEO focuses on your website's rankings in the organic (blue link) results. GBP optimization focuses specifically on the local map pack — the top three business listings that appear with the map in local searches. Both are important, but GBP optimization targets different ranking factors like proximity, review signals, and profile completeness.
How much does GBP optimization cost?
Our GBP optimization plans are tailored to your market competition and goals. We offer standalone GBP management as well as full local SEO packages that include GBP as a core component. Contact us for a custom proposal based on your specific situation.
How do you measure success?
We track a range of metrics directly from your GBP Insights dashboard: search impressions, profile views, direction requests, phone calls, website clicks, and photo views. You'll receive a clear monthly report showing exactly how your profile is performing and what we're doing to improve it.
Ready to dominate the map pack?
Let's turn your Google Business Profile into your most powerful lead generation tool.