Frequently Asked
Questions

The Choplin Group is a full-service digital marketing agency based in Lafayette, Louisiana. We specialize in local SEO, Google Business Profile optimization, reputation management, AI automation, website design, content marketing, and marketing strategy for local businesses across Acadiana and beyond.

We are based in Lafayette, Louisiana, in the heart of Acadiana. While we primarily serve businesses in the Lafayette, Broussard, Youngsville, Carencro, Scott, and New Iberia areas, we also work with clients across Louisiana and nationwide.

We work with a wide range of local businesses including home services (HVAC, plumbing, electrical), healthcare, legal, real estate, restaurants, professional services, and more. Our strategies are tailored to each industry's unique competitive landscape and customer behavior. Visit our <a href='/industries' style='color: var(--light-purple);'>industries page</a> to see all the verticals we serve.

We only take on one client per industry in each market. This means if we are working with a plumber in Lafayette, we will not take on another plumber in the same area. This eliminates conflicts of interest and ensures our full competitive focus is on helping your business win — not splitting our attention between you and your competitor.

Three things set us apart: our exclusive one-client-per-industry model eliminates conflicts of interest, our AI-powered automation systems give small businesses enterprise-level capabilities, and our transparent reporting means you always know exactly what we are doing and what results it is producing. We also do not lock clients into long-term contracts — we earn your business every month through results.

Local SEO is the process of optimizing your online presence so your business appears in local search results — especially the Google Map Pack — when potential customers search for your services. For local businesses, this is critical because 46% of all Google searches have local intent, and 76% of people who search for something nearby visit a related business within 24 hours.

Most clients see measurable improvements in Google Business Profile visibility within 30 to 60 days. Significant ranking improvements in organic search and the local map pack typically occur within 3 to 6 months, depending on your market competition, starting position, and the aggressiveness of the strategy. SEO is a compounding investment — results grow over time.

A Google Business Profile (formerly Google My Business) is your free business listing on Google that appears in Maps and local search results. If you serve local customers, you absolutely need one — and it needs to be fully optimized. It is the single most important factor in local map pack rankings and is often the first thing potential customers see when searching for businesses like yours.

Our reputation management service includes automated review generation, review monitoring across all major platforms, professional review response management, sentiment analysis, competitor review benchmarking, and monthly reporting. The goal is to systematically build a strong, positive review presence that improves both your search rankings and customer trust.

AI automation handles repetitive, time-consuming tasks so you can focus on running your business. This includes automated lead follow-up (responding to new inquiries within seconds), automated review requests after completed jobs, smart content drafting, automated reporting, and intelligent workflow management. Most small businesses save 10 to 20 hours per week through automation.

Yes. We design and develop fast, modern, SEO-optimized websites built specifically for local businesses. Our websites are designed to convert visitors into leads and customers, with mobile-first design, proper schema markup, and integration with your marketing automation and analytics systems.

A local SEO audit is a comprehensive analysis of your current online presence, including your Google Business Profile, website SEO, local citations, review profile, and competitive landscape. We identify what is working, what is broken, and what to prioritize. Our local SEO audit is free and comes with a clear, actionable report — no obligation.

Our pricing varies based on the scope of services, your industry, and your competitive landscape. We build custom strategies for each client rather than selling one-size-fits-all packages. We are happy to discuss pricing on a discovery call and will always be transparent about costs before you commit to anything.

After you decide to work with us, onboarding typically takes one to two weeks. During this time, we set up access to your accounts, finalize your strategy, implement initial technical changes, and establish your communication cadence with your dedicated strategist. Most clients see their first quick wins within the first month.

We track metrics that matter to your business — leads generated, calls received, Google rankings, review growth, website traffic, and revenue attributed to marketing efforts. You receive regular, detailed reports that show exactly what we are doing, what it is producing, and what we are planning next. No vanity metrics, no fluff.

No. We do not lock clients into long-term contracts. We believe that if we are delivering results, you will want to stay. If we are not, you should have the freedom to leave. Our client relationships are built on performance, not paperwork.

The easiest way to get started is to reach out through our <a href='/get-started' style='color: var(--light-purple);'>Get Started page</a>. We will schedule a discovery call to learn about your business, your goals, and your current marketing. From there, we will put together a custom strategy recommendation. There is no pressure and no obligation — just an honest conversation about whether we are the right fit.