Everything your business needs to dominate online.
Five integrated capabilities. One unified strategy. Every dollar tracked to revenue. No gaps, no redundancy — just a complete growth engine built around your business.
Five core capabilities.
One growth system.
Every service connects to the others. Your SEO feeds your content. Your content drives automation. Your automation generates reviews. It all works together.
That integration is the advantage. Based in Lafayette, Louisiana, every strategy we build is data-driven, measured against revenue, and designed so each capability amplifies the others. We limit ourselves to one client per service category in the Acadiana region — so your competitors never get the same playbook. Learn more about how our Groundwork System ties it all together.
Local SEO & Search
Dominate Google Maps, local pack, and organic results. We make sure when someone searches for what you do — they find you first.
Website Design & Dev
High-performance websites built to convert. Mobile-first, lightning fast, designed to turn visitors into paying customers.
Marketing Automation
Automated follow-ups, review generation, email sequences, and campaign triggers that work while you sleep.
AI Automation
AI-driven systems that run your marketing, produce content, manage data pipelines, and scale operations — without adding headcount.
Content & Creative
Blog content, social media, photography, videography, and brand storytelling that builds authority and trust.
IT Services & Consulting
Managed IT, cybersecurity, cloud solutions, and technology strategy. The only agency in Lafayette that combines IT expertise with digital marketing.
Business Consulting
Strategic planning, budget optimization, revenue attribution, and growth roadmaps backed by real data.
GBP Optimization
Dominate the Google Maps 3-pack. Complete profile optimization, weekly posts, review management, and local pack strategy.
UI/UX Design
Research-driven interface design that turns complex user journeys into intuitive, high-converting experiences.
Web Analytics
End-to-end tracking, attribution modeling, and custom dashboards so you know exactly where every dollar goes.
Reputation Management
Review generation, response management, and multi-platform monitoring that turns your happiest customers into your most powerful marketing asset.
Free Local SEO Audit
Get a full audit of your local search presence — rankings, GBP, citations, reviews, and competitor gaps. Completely free.
Why full-stack matters.
Most agencies specialize in one thing. That means you're stitching together vendors, losing data between platforms, and paying for overlap. We eliminate that entirely.
When your SEO agency can't talk to your web developer, and neither one knows what your ad spend is doing, you lose money at every handoff. A single team with shared data and a unified strategy removes that friction completely.
Single point of accountability
One team owns your entire digital presence. No finger-pointing between vendors.
Shared data, better decisions
Your SEO data informs your content. Your content feeds your automation. Everything connects.
Faster execution, lower cost
No coordination overhead between agencies. We move in parallel and ship faster.
Revenue attribution end-to-end
Track every dollar from first click to closed sale. Know exactly what's working.
Industries We Serve
We specialize in service-based businesses where local reputation and lead generation drive revenue.
One client per industry. Zero conflicts.
In the Acadiana market, we limit our partnerships to one client per industry category. That means if you're a plumber in Lafayette, no other plumber in Lafayette can hire us. Ever. Your competitive research, market intelligence, keyword strategy, and every strategic advantage we develop belongs exclusively to you. This isn't a policy most agencies adopt — because it limits how many clients they can take. But it's the only way to guarantee that your marketing partner is truly in your corner, not playing both sides.
This model means we're selective about who we work with. We want partners who are serious about growth, committed to their market, and ready to invest in a real strategy — not just a quick fix. In return, you get an agency that treats your business like our own. Get to know the team behind The Choplin Group.
Common questions about working with us.
What does "one client per industry" actually mean?
It means exactly what it says. If you're a pest control company in Lafayette and you partner with us, we will never work with another pest control company in the Lafayette/Acadiana market. Your strategy, competitive research, and market intelligence are exclusively yours. This applies for the duration of our partnership.
How much do your services cost?
Every engagement is custom-scoped based on your goals, market competition, and current digital presence. We don't do cookie-cutter packages. After an initial discovery call and audit, we'll present a proposal with clear deliverables, timelines, and pricing. Most clients invest between $1,500–$5,000/month depending on the scope of services.
Do I have to sign a long-term contract?
No. We work on month-to-month agreements after an initial 90-day commitment. The 90-day minimum exists because meaningful marketing results — especially SEO and automation — take time to build. After that, you stay because the results speak for themselves.
How long before I see results?
It depends on the service. Website design projects typically launch in 4-8 weeks. Marketing automation systems can start generating leads within days of setup. SEO and content marketing are longer plays — expect meaningful ranking improvements in 60-90 days, with compounding results over 6-12 months.
What's included in a typical engagement?
Every engagement includes a dedicated strategist, monthly reporting with clear metrics, regular strategy calls, and access to our project management tools. The specific deliverables depend on which services you need — but transparency and communication are always included.
Do you work with businesses outside of Lafayette?
Yes. While we're based in Lafayette and most of our clients are in the Acadiana region, we work with businesses across Louisiana and beyond. Our local SEO and GBP services are particularly valuable for businesses targeting specific geographic markets, but our web design, automation, and content services work for businesses anywhere.
What industries do you specialize in?
We have deep expertise in home services, healthcare, legal, professional services, and local retail/hospitality. That said, our approach works for any service-based business that relies on local reputation and lead generation. Visit our industries page to see the full list.
How do I get started?
Start with a free consultation. We'll discuss your goals, audit your current digital presence, and determine if we're a good fit. If we are, you'll receive a custom proposal within a few days. No pressure, no hard sell.
Have more questions? Visit our complete FAQ page for detailed answers about our services, pricing, and process.
Ready to build your growth engine?
Let's talk about which capabilities your business needs most — and how they all fit together. Stay up to date with our latest news and announcements.